The Heart Research
Institute

The Heart Research Institute (HRI) approach my company to re-design their website, in order to generate heightened awareness of heart diseases and increase donations towards valuable research. My key responsibility as a Lead Designer was to differentiate the perception associated with other heart charities so as to focus on the medical research outcome of their work and showcase the cutting-edge work of world leading scientists. 

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CLIENT
Heart Research Institute

AGENCY
Adrenalin, 2015

ROLE
Art Direction, Design

MENTIONS
Rajeev Kumar, Creative Direction
Samantha Thompson, UX
David Lai/Richard Han, UI

HRI_Image1Col_v1bHRI_Image1Col_v1b

We retained the red colour for brand alignment and quick identification and the blue was introduced to give a sense of calm and credibility accross the website. We've used massive typography to reflect the confidence of HRI and add a lot of impact while the striking hero imagery creates some emotional connection with the user. 

HRI_TestimonialHRI_Testimonial

As a result, the conversion rates of the new website have tripled. People are browsing longer and consuming more content, which means more people learning about heart disease and choosing to support research.

[unex_ce_button id="content_extkromlb" button_text_color="#000000" button_font="semibold" button_font_size="32px" button_width="auto" button_alignment="center" button_text_spacing="1px" button_bg_color="#ffffff" button_padding="0px 0px" button_border_width="0px 0px 2px 0px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#fdaeb5" button_text_spacing_hover="1px" button_bg_hover_color="#ffffff" button_border_hover_color="#fdaeb5" button_link="http://www.hri.org.au" button_link_type="url" button_link_target="_blank" has_container="1" in_column=""]Visit HRI website[/ce_button]