The new
Audi Q2

For the launch of the Audi Q2 we reimagined the way a vehicle is presented to the public. A way living up to the spirit of the Q2: innovative, cutting-edge, and a bit edgy.

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CLIENT
Audi

AGENCY
Holler, 2017

ROLE
Art Direction, UX, Design

MENTIONS
Cyril Louis, Creative Direction
Jess Edwards, Lead Front-end
Chris Berry, Front-end

RECOGNITION
Awwwards.com
Honorable Mention

iPad_3D_Q2iPad_3D_Q2

The challenge was to create a dynamic content hub reflecting the untaggable aspect of the new Q2.
We decided to make this platform all about the search.
Instead of presenting model information in a way that we choose, we are letting our audience decide by making them search for their own keywords. 

MANSORY LAYOUT DESIGN

The content was divided in 12 categories.
Each piece of content we've created is a small modular tile that can be re-used anywhere accross multiple categories. We've created 4 types of content: Image, article, video and review.
The grid is designed in a unique dynamic layout allowing fluidity between the different content pieces.

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