Herbs of Gold
Herbs of Gold is an Australian herbal, vitamin & nutritional supplement specialist founded in 1989.
They approached us to redesign their e-commerce website, with the aim of offering quality advice and products to promote health and well-being throughout Australia.
Herbs of Gold wanted to be recognised as an innovative market leader with a clear digital presence. We provided a framework to showcase thought leadership and highlight healthcare products that help their customers and families maintain good health.
With each interaction, the Herbs of Gold website ensures potential and existing customers are their number one priority. To do that, we focused on every design detail, function and piece of content to offer a straightforward, empowering and reassuring digital experience.
We aimed to move beyond sales, simplify the complex, provide peace of mind, and educate all communities.
We lived up to this aspiration and delivered an experience that not only differentiates Herbs of Gold in the marketplace, but changed how healthcare supplement organisations operate in a digital world.
Introducing a secondary palette
The secondary palette is composed of muted colours based of the product categories colours. These colours are only used as a backdrop paired with a product shot.