The newAudi Q2
For the launch of the Audi Q2 we reimagined the way a vehicle is presented to the public. A way living up to the spirit of the Q2: innovative, cutting-edge, and a bit edgy.
CLIENT
Audi
AGENCY
Holler, 2017
ROLE
Art Direction, UX, Design
MENTIONS
Cyril Louis, Creative Direction
Jess Edwards, Lead Front-end
Chris Berry, Front-end
RECOGNITION
Awwwards.com
Honorable Mention
The challenge was to create a dynamic content hub reflecting the untaggable aspect of the new Q2.
We decided to make this platform all about the search.
Instead of presenting model information in a way that we choose, we are letting our audience decide by making them search for their own keywords.
MANSORY LAYOUT DESIGN
The content was divided in 12 categories.
Each piece of content we've created is a small modular tile that can be re-used anywhere accross multiple categories. We've created 4 types of content: Image, article, video and review.
The grid is designed in a unique dynamic layout allowing fluidity between the different content pieces.
